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Driving transformation outcomes through your marketing automation tool

Driving transformation outcomes through your marketing automation tool

Marketing is essential for your business, it’s the oxygen that every growing enterprise needs to scale up. But as consumers evolve, so does the inconstant marketing landscape. It means you spend the majority of your time trying to keep up with the most advanced tips and trends. And that’s spending your precious time that you could use for other tasks. But what if there was a way to simplify and automate to optimize your time and effort.

Keeping up with what you should be measuring or targetting can be exhausting, difficult and time-consuming. Marketing automation tools make your job easy, smooth and painless, so marketing teams can focus their time and attention on other efforts that drive revenue.

Also read: How E-Commerce Is Flourishing Amidst The Coronavirus Outbreak

Marketing automation is a must-have for the advanced marketing organization or fast growing companies investing in marketing. Even though you may have heard this fact or read about it, many marketers are still questioning the specific definition of marketing automation.

It’s pretty simple…Marketers who use marketing automation software tend to defeat marketers that don’t.

Or we can also define it as….Marketing automation as the process of using software and technology to optimize, automate and measure repeated online marketing tasks.

So, what exactly is a marketing automation tool?

Marketing automation tools help enterprises to streamline their marketing methods. By automating marketing tasks, it becomes much easier to augment your reach, generate leads, build customer relations and drive conversions. As any company grows, it’s impossible to handle every single lead and consumer manually. 

Marketing automation tools move consumers through the marketing funnel with ease. It ensures your prospects with a consistent experience across multiple digital marketing channels.

By leveraging a marketing automation tool, you can personalize the customer experience by providing the most precise information and promotions to customers with diverse needs.

Also read: The Future Ready Enterprise eCommerce Business

List of activities marketing automation allows you to perform more effectively:

  • Email marketing
  • Landing page creation
  • Cross-channel marketing campaigns
  • Lead generation
  • Paid-ad campaigns
  • Customer Segmentation
  • Lead nurturing and scoring
  • Cross-sell and up-sell
  • Customer Retention
  • Measuring Return on Investment (ROI)
  • Website personalization

Let us look at the ‘Top 6 Benefits of Marketing Automation Tools’

  1. Improve customer experience
    One of the most important advantages of marketing automation is that it helps you offer customers a better experience.

    Marketing automation tool allows you to send behavioral triggered emails or campaigns. These highly tailored campaigns are sent to customers automatically when they perform certain activities. These activities would include signing up for your emails, browsing certain products, or abandoning items in their basket.

    For instance, if a customer has watched a video on your website then the next step is to trigger him to sign up for the newsletter, he should automatically see marketing communications on all platforms that trigger him to sign up for the newsletter, in this way a website visitor can get converted into a subscriber

    Behavioral triggered campaigns when used along with website personalization, allow you to create a remarkably personalized and enhanced customer experience.

    Building better, more personalized marketing experiences for your customers helps you make more money. According to Econsultancy, 93% of companies see an uplift in conversion rates from personalization.

  2. Save Time and Money
    By adopting marketing automation tools, enterprises can automate their routine marketing tasks instantly while saving time to focus on other marketing strategies.

    Within this tool, you can create multiple campaigns to send scheduled-customized campaigns to an unlimited number of customers; set-up auto-responders for daily follow-ups; or automate communications for diverse social media channels.

    If marketing automation saves time and “time is money,” simple logic implies that your marketing budget will be less tied up in labor costs and free to be spent in the breakthrough decisions that will take your business to the next level.

    Marketing automation tools liberate your mind and precious budget to better serve your team and invest your money where it’s most needed, whether that be a larger ad spend to distribute your message, premiums on elite talent, or hundreds of other available options. The bottom line: marketing automation solutions all but guarantee a positive ROI when effectively implemented.
  1. Monitor Omni-Channels
    By adopting a marketing automation tool, you can monitor all the channels you use to interact with your potential buyers and current customers. From emails, paid ads to social media, you can get detailed information on which customer did what and where in minutes.
  1. Lead Nurturing
    Using a marketing automation tool, you can simplify and automate the whole process of lead nurturing. You can quickly clip prospects’ and leads’ data from various social media channels and add them immediately. You can automate lead categorization utilising lead scoring and set-up personalized campaigns using email automation. You can also improve your follow-ups through auto-responders
  1. Detailed Profiles
    The marketing automation tool supports you to generate comprehensive customer profiles using open rates of emails, web behaviour and responses. Multiple communication channels will help you gather new data about customers. After analyzing this data, you can add more points in your customer profiles.
  1. Improved lead conversion and ROI
    Forrester discovered that the B2B marketers executing marketing automation experience a 10% increase in their sales pipeline contribution.

Also read: Progressive Web Apps Are The Future

These are just six of what may be hundreds of benefits to investing in a marketing automation software. If your business is still practising email blasters or primary CRM platforms, it’s time to question yourself the following: Do you need recovered hours, reduced operational costs, wider reach, symbiotic sales and marketing teams, and undeniable evidence that your work is valued? We know the answer, and we think you know your next step.

Now that you understand the revenue-boosting advantages of marketing automation tools, you will need to find the right technology to invest in, reach out to Adapty to discover more about choosing the correct marketing automation tool for your business.

About Vijay Talreja

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Vijay is the co-founder at Adapty. He is the Director, Marketing and Sales. He has two decades of rich IT and industry experience and has delivery critical enterprise applications for global businesses. He has deep understanding of digital commerce industry and has been evangelising products and services in this space. He is an active angel investor and mentor to startups in the tech and analytics space.

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